Our Story
Since 2009, Al Imtiyaz brand has been bringing good food to people while staying true to its core values. To enhance the quality of life for everyone, Al Imtiyaz, which is one of Whiba Holding's food brands, provides responsibly produced basic foodstuffs that are manufactured with passion.
Commitment to Customers
Trust
Responsibility
Passion for Work
In its attempt to make a difference in the local and regional markets, Al Imtiyaz's products are best characterized by their diversity. Beside pasta of various types, products include couscous, flour, rice, and vegetable cooking oil. Other foods produced under Al Imtiyaz brand name include tomato paste, evaporated milk, tuna, sugar, and tea, with new products to join the production line in the days to come.
Al Imtiyaz takes pride in the skills and strong passion of its employees working to ensure its quality. Working as one big family, every employee adheres to international food safety standards and contributes directly to the success of the brand and its growth on the long run.
Because we care about community health, we at Al Imtiyaz always strive to manufacture safe and healthy foodstuffs. Hand in hand, we also work to offer new products that help improve the quality of life.
